Tuesday, August 4th, 2009
Mace Security International, Inc.
4400 Carnegie
Cleveland, OH 44103

Mace Announces New Partnership With The American Association Of Franchisees And Dealers

HORSHAM, Pa. — Mace Security International, Inc. (“Mace” or the “Company”) (Nasdaq Global:MACE) today announced an agreement with the American Association of Franchisees and Dealers (AAFD). Under this new agreement, the more than 50,000 franchised outlets represented by AAFD members have access to Mace’s broad security line at preferred pricing. While Mace is well recognized for its Mace[R] brand of personal defense sprays, the company also boasts an extensive product line of security equipment. Those products include: security systems, cameras and accessories, monitors, digital video recorders, access control, and other security products. An example of what AAFD members are eligible for under this new agreement is Mace Security’s All-in-One, eight-channel DVR with built-in 19-inch LCD display and four IR bullet cameras. AAFD members can save substantially on this state-of-the art package.

“Security is a huge issue with many of our franchisee members and certainly an area where you don’t want to spare quality due to expense. This new partnership gives our members access to state-of-the art security equipment at a reduced rate from a company, Mace, that’s literally a household name in the world of security,” said Robert Purvin, chairman of AAFD.

John O’Leary, President of Mace Security Products, expressed his excitement about the new partnership. “Our association with AAFD is a classic win-win, relationship,” said O’Leary. “Mace wins because we now are associated with the industry’s most respected franchisee advocate, AAFD, many of whose members need our products. AAFD wins by enabling its members to save on security equipment.”

Dennis Raefield, CEO of Mace Security International, further stated, “As we continue to implement our strategic plan of focusing on delivering value through all channels, we are excited to offer special pricing to these franchise outlets. Each individual franchisee is faced with mounting security threats against their assets, employees, and customers. We are proud to help small business people throughout North America reduce their security threat in this tough economy.”

About the AAFD
The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. Formed in 1992, the AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.

The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led to the Association’s recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.
For more information about the conference or the AAFD, please call toll free – 800-733-9858 or visit www.AAFD.org.

About Mace
Mace Security International, Inc. is a manufacturer of personal defense and electronic surveillance products marketed under the famous brand name, Mace[R], and is an owner and operator of a wholesale central monitoring station. The Company also operates a Digital Media Marketing and e-commerce business. In addition, Mace owns and operates car washes, and has previously announced that it is exiting this segment of its business. The Company’s remaining car washes are located in Texas. Mace’s web site is www.mace.com.
Certain statements and information included in this press release constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this press release, the words or phrases “will likely result”, “are expected to”, “will continue”, “is anticipated”, “estimate”, “projected”, “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, dilution to shareholders, limited capital resources, the effects of weather on the demand for car care services, the effects of rapid growth on Mace and the ability of management to effectively respond to that growth, our ability to achieve operating synergies, our ability to compete against established competitors, regulatory matters, the effects of competition, and our ability to obtain additional financing. Such factors could materially adversely affect Mace’s financial performance and could cause Mace’s actual results for future periods to differ materially from any opinions or statements expressed within this press release. Additional discussion of factors that could cause actual results to differ materially from management’s projections, forecasts, estimates and expectations are contained under the heading “Risk Factors” in Mace’s SEC filings, including its registration statements and its periodic reports on Form 10-K and Form 10-Q. This press release should be read in conjunction with the financial statements and notes contained in Mace’s annual reports on Form 10-K and quarterly reports on Form 10-Q.