Monday, January 31st, 2011
Mace Security International, Inc.
4400 Carnegie
Cleveland, OH 44103

Mace Security International, Inc. Becomes Exclusive Distributor for UK Manufactured Buddi GPS Tracking System

HORSHAM, Pa. – January 13, 2011 – Mace Security International, Inc. (“Mace”, “Corporation” or the “Company”) (OTCQB: MACE) announced that it has negotiated an agreement to private label and exclusively represent the Buddi products and services.

Buddi_image

Buddi manufactures a long battery life enhanced GPS device that the user simply wears as a pendant or belt clip. The device locates and reports the position of the wearer, allowing pushbutton panic alert and voice communication, inside or outside the home, school, or business.  While there are many similar devices on the market, most have limited battery life and location limitations.  The MaceBuddi device will be connected to Mace’s exclusive central monitoring station, where live operators will respond to and contact loved ones, first responders, and neighbors when emergency situations arise.

Dennis Raefield, Mace’s CEO and President stated, “For eighteen months, Mace has been researching GPS enabled devices that will track and report locations and panic request from users.  We have finally found a long lasting and durable unit with Buddi, and we are now the exclusive North American Distributor of the MaceBuddi locator device.  We expect this product and service (delivered through our Mace Central Station) to revolutionize the hospital patient wandering, Alzheimer/dementia patient tracking problem, and allow everyday people from children to senior citizens, to jog, hike, and go about their daily business knowing they are one pushbutton away from a human responder who will be able to summon emergency services to their precise location. This is a game changer for the US market.”

Sara Murray, founder of Buddi, said: “I am delighted to have a deal with Mace. Buddi is already being used widely across the UK by health authorities, police forces, and businesses, benefiting thousands of vulnerable people.  It is a natural step for us to now enter the US market, and we are excited about the future.”

About Buddi
Buddi.co.uk provides a “peace of mind” service for friends, family and care givers of vulnerable people day and night.  The protection of instant location, automatic alert if the user falls and a 24/7 emergency call facility, allows people to live independently for longer periods.www.buddi.co.uk 

About Mace
Mace Security International, Inc. is a manufacturer of personal defense and electronic surveillance products marketed under the famous brand name Mace®, and the owner and operator of a wholesale central monitoring station.  Mace’s web site is www.mace.com.

Certain statements and information included in this press release constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this press release, the words or phrases “will likely result”, “are expected to”, “will continue”, “is anticipated”, “estimate”, “projected”, “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.  A discussion of factors that could materially adversely affect the Company’s financial performance and cause actual results for future periods to differ materially from the statements expressed within this press release, and management’s opinions, projections, forecasts, estimates and expectations are contained under the heading “Risk Factors” in Mace’s SEC filings, including its registration statements and its periodic reports on Form 10-K and Form 10-Q.  This press release should also be read in conjunction with the financial statements and notes contained in Mace’s annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K.