CLEVELAND–(BUSINESS WIRE)–Mace Security International, Inc. (OTCMKTS:MACE) today announced that it has selected Falls Communications, one of the fastest growing full-service communications and investor relations firms in the Midwest, as its communications agency of record. In this role, Falls will focus initially on designing and developing an integrated marketing strategy that builds upon the company’s industry-leading consumer brand, as well as provide senior-level investor relations counsel.
“As we continue to move forward with our long-range growth strategy, it is critical that we have a strategic communications partner on board that understands how to cultivate a distinctive, authentic brand across a rapidly growing product line,” said John J. McCann, president and chief executive officer of Mace. “The firm’s track record in building and protecting iconic brands speaks for itself. The fact that they also understand how to engage investors and translate marketing efforts into value drivers makes them an ideal partner for us.”
“Without question, Mace is the preeminent name in non-lethal personal safety,” said Rob Falls, president and chief executive officer of Falls Communications. “We are truly honored to have the opportunity to partner with John and his team as they lead the company into a new era of profitable growth and product innovation.”
About Mace Security International, Inc.:
Mace Security International, Inc. is a globally recognized leader in personal safety and security. Based in Cleveland, the company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense, security and surveillance under its world-renowned Mace® Brand – the original trusted brand of pepper spray products. The company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace® Take Down® brand.
Mace Security International distributes and supports Mace® Brand products and services through mass-market retailers, wholesale distributors, independent dealers, e-commerce marketers and installation service providers. Mace® Brand products are manufactured in the U.S. For more information, please visit www.mace.com.
About Falls Communications:
Falls Communications is one of the largest and fastest-growing full-service communications and investor relations firms in the Midwest. We work as true partners with our clients, taking a strategic approach in providing creative, highly effective solutions in a variety of industries with a local, regional, national and international focus. Our core competencies include media relations, marketing communications, corporate communications, investor relations, crisis communications, digital marketing and brand strategy. For more information, please visit www.fallscommunications.com.