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Mace Security International, Inc. Partners with BoobyTrapBras, LLC on Innovative Active Wear Products

Just In Case Bras keep Mace® Brand personal protection products conveniently close

CLEVELAND–()–Mace Security International, Inc. (OTCPINK: MACE) today announced it will be the exclusive provider of defense sprays, which will be incorporated into Just In Case Bras designed and developed by BoobyTrapBras, LLC. BoobyTrapBras provide peace of mind by allowing easy access to Mace® Brand products that are discretely housed within the garment.

“We are proud to team with BoobyTrapBras, whose mission is the same as ours – empowering people with personal safety products that provide peace of mind,” said John McCann, president and chief executive officer of Mace Security International, Inc. “For example, the Just In Case Pepper Spray Bras enable consumers to follow one of the most important rules of personal safety: make sure your defense tools are easily and quickly accessible.”

Mace® Brand personal protection products are specifically designed to provide consumers with reliability and ease of use while keeping them safe and secure at a distance. In addition to its high-quality products, Mace actively supports its consumers through educational programming and superb customer service.

“Without question, Mace® Brand is the ideal partner to elevate our product line and help drive this lifestyle movement,” says Jennifer Cutrona, owner and designer of BoobyTrapBras, LLC. “We are excited about the near-term potential of this partnership, as well as the potential product development opportunities longer term.”

Cutrona began her company after a close call while running a trail in the Austin, Texas-area about a year ago. “I never thought something like that would happen to me,” she said. “It startled me and drove me to create a product that can help provide confidence and empowerment to others who will hopefully never have the same experience. But, if something does happen, with the help of BoobyTrapBras and Mace, that person will be prepared.”

Mace® Brand defense sprays are available on mace.com, BoobyTrapBras.com and at locations where Just In Case Bras are sold, which currently includes boutiques in Arkansas, Kentucky, Mississippi, Oklahoma and Texas. The Just In Case Spray Bras have a suggested retail price of $49.99 and Mace® Brand Pepper Gard is sold separately for $16.99.

About Mace Security International, Inc.:

Mace Security International, Inc. is a globally recognized leader in personal safety and security. Based in Cleveland, the company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense, security and surveillance under its world-renowned Mace® Brand – the original trusted brand of pepper spray products. The company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace® Take Down® brand.

Mace Security International distributes and supports Mace® Brand products and services through mass-market retailers, wholesale distributors, independent dealers, e-commerce marketers and installation service providers. Mace® Brand products are manufactured in the U.S. For more information, please visit www.mace.com.

Contacts

Mace Security International, Inc.
Jessica Adanich, 440-424-5395
jadanich@mace.com
-or-
Falls Communications
Laura Pegg, 216-472-2385
lpegg@fallscommunications.com