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Mace Security International, Inc. To Explore The Sale Of Its Digital Media Marketing Business

Horsham, PA, March 10, 2010 — Mace Security International, Inc. (“Mace” or the “Company”) (NASDAQ Global: MACE) today announced that it has retained Northside Advisors LLC, a boutique investment banking firm, to explore the sale of the Company’s Digital Media Marketing Segment. The Company.s Digital Media Marketing Segment is an e-commerce and online marketing business which has two operating divisions: (1) e-commerce, the sale of products on internet promotional sites, and (2) online marketing, which publishes internet promotional sites that offer the Company.s and third party products for sale. The segment uses proprietary technologies and software to sell products on the internet.

Dennis Raefield, the Company’s Chief Executive Officer stated that “the Company has not made a decision to sell the Digital Media Marketing Segment but is exploring the possibility of a sale dependent on the level of interest and offers the Company receives. If Mace sells the Digital Media Marketing Segment, it will use the funds in the operation of and to grow its Security Segment. We are committed to executing our strategy of focusing on our core security business and building a company for future growth.”

About Mace
Mace Security International, Inc. is a manufacturer of personal defense and electronic surveillance products marketed under the famous brand name, MaceĀ®. The Company also operates a Digital Media Marketing and e-commerce business. In addition, Mace owns and operates car washes, and has previously announced that it is exiting this segment of its business. The Company’s remaining car washes are located in Texas. Mace’s web site isĀ

Certain statements and information included in this press release constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this press release, the words or phrases “will likely result”, “are expected to”, “will continue”, “is anticipated”, “estimate”, “projected”, “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to the final results of the independent investigation, the determination of the Panel with respect to the Company’s request for an exception to Marketplace Rule 4310(c)(14), the impact on trading in the Company’s common stock if the exception is not granted and the Company’s common stock is delisted, economic conditions, dependence on management, dilution to shareholders, limited capital resources, the effects of weather on the demand for car care services, the effects of rapid growth on Mace and the ability of management to effectively respond to that growth, our ability to achieve operating synergies, our ability to compete against established competitors, regulatory matters, the effects of competition, and our ability to obtain additional financing. Such factors could materially adversely affect Mace’s financial performance and could cause Mace’s actual results for future periods to differ materially from any opinions or statements expressed within this press release. Additional discussion of factors that could cause actual results to differ materially from management’s projections, forecasts, estimates and expectations are contained under the heading “Risk Factors” in Mace’s SEC filings, including its registration statements and its periodic reports on Form 10-K and Form 10-Q. This press release should be read in conjunction with the financial statements and notes contained in Mace’s annual reports on Form 10-K and quarterly reports on Form 10-Q.