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Mace® Security International, Inc. appoints Kunal Mehta as its new Head of Digital Marketing

CLEVELAND, Ohio, January 18, 2024 – Mace® Security International, Inc. (OTCQB: MACE), a globally recognized leader in personal safety products, is pleased to announce the appointment of Kunal Mehta as its new Head of Digital Marketing. In this role, Mr. Mehta will be responsible for overseeing the Company’s entire digital marketing strategy and direct-to-consumer growth strategies. With a strong track record of leadership and a background in revenue growth, marketing, and digital optimization, Mr. Mehta brings a wealth of experience to his new position. Mr. Mehta’s appointment marks a significant milestone for Mace® as it seeks to expand its digital presence in a more aggressive manner.

“We are thrilled to welcome Mr. Mehta to Mace® as our first in-house Head of Digital Marketing,” said Sanjay Singh, Chairman and CEO of Mace® Security International, Inc. “Kunal’s track record, dedication, and ability to drive long-term value make him a suitable candidate to lead our digital marketing strategy initiatives.”

“ Mr. Mehta consulted with the Company during the last two months. During that time, we sharpened our direct-to-consumer strategy, reallocated budgets, optimized the website and delivered 43% revenue growth on our Amazon platform in December, 2023 compared to the prior month. The Company is making a change in its marketing agency effective February 1, 2024. There are several new product introductions in the pipeline, and this is the right time to align our strategy, action plans and resources to deliver revenue growth in the direct-to-consumer revenue segment. ”

Mr. Mehta has held previous executive roles including CEO of Punchey, Inc., a privately held VC-backed payment business servicing small and medium enterprises primarily in the automotive industry. He has held leadership positions at Hell’s Creative, named one of the nation’s leading digital advertising agencies, and most recently served as co-founder and lead investment analyst at Montana Advisors, LTD, a private investment vehicle seeking to increase shareholder value through active engagement. Mr. Mehta holds a BA in finance from Hofstra University.

About Mace Security International, Inc.

Mace Security International, Inc. (Mace) is a globally recognized leader in personal safety and security. Based in Cleveland, Ohio, the Company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense and security under its world-renowned Mace® Brand – the original trusted brand of defense spray products. The Company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace® Take Down® brand, KUROS® Brand personal safety products, Vigilant® Brand alarms, and Tornado® Brand pepper spray and stun devices.  MACE® distributes and supports Mace® Brand products through mass market retailers, wholesale distributors, independent dealers,,, and other channels.  For more information, visit

Forward-Looking Statements

Forward-Looking Statements Certain statements and information included in this press release constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to several known and unknown risks and uncertainties that may cause our actual results, trends, performance or achievements, or industry trends and results, to differ materially from the future results, trends, performance, or achievements expressed or implied by such forward-looking statements. Those risks and uncertainties may include, but are not limited to, (a) general economic and business conditions, including the impact of the COVID-19 pandemic and other possible pandemics and similar outbreaks; (b) competition; (c) potential changes in customer spending; (d) acceptance of our product offerings and designs; (e) the variability of consumer spending resulting from changes in domestic economic activity; (f) a highly promotional retail environment; (g) any significant variations between actual amounts and the amounts estimated for those matters identified as our critical accounting estimates, as well as other significant accounting estimates made in the preparation of our financial statements; (h) the impact of current and potential hostilities in various parts of the world, including but not limited to the war which resulted from Russia’s invasion of Ukraine, as well as other geopolitical or public health concerns; (i) the impact of international supply chain disruptions and delays; (j) the impact on the Company of changes in U.S. Federal and State income tax regulations; and (k) the impact of inflation and the ability of the Company to pass on rising prices to its customers. You are urged to consider all such factors. Because of the uncertainty inherent in such forward-looking statements, you should not consider their inclusion to be a representation that such forward-looking matters will be achieved. Mace Security International, Inc. assumes no obligation to update any such forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking statements.


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